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General
Introduction
HC Industrial Market
Research is one of the earliest professional consultation
brands in Mainland China. Relying on the largest information
database and advanced information service software of
our own, we provide clients high quality and multi-level
services in the fields of industrial information service,
market research, market investigation, marketing and
management consultation, etc. The research covers the
industries of IT, telecommunication, broadcasting and
television, education, electronics, home appliance,
automobile and fittings, construction machinery, petroleum,
chemicals, pharmacy, coatings, plastic, security, water
industry, fire control, hotel supplies, newspaper and
magazine, packaging & printing, and real estate,
etc. Our clients include HP, Volkswagen、Electrolux、CNPC、Vantong、Eastman、Philips、Xinhua
News Agency、China Mobile、Toshiba、Matsushita、Lenovo、HuaWei
Technologies、Yunnan Red Wine、Mengniu、Janssen, etc.
Services
Research Content
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Market
Developing Enviornment Analysis
* Policies and
Rules
* Economic Climate Analysis
* Industrial Structure Analysis
* Market Entry and Investment Analysis
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Market
Competition and Demand Research
* Output and Selling Analysis
* Market Shares and Trend of change
* Market Segmentation and Orientation
* Potential Market and Developmental
Trend
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Product
Research
* Product
Life Cycle
* Strategy of
New Product Development
* Technical
Development Capability |
Price
Research
* Market
Price Fluctuation Tracking and Comparison
* Regional Prices Comparison and Analysis
* Manufacture’s Pricing and Price Competition
Strategies
* Purchasing Power Evaluation
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Marketing
Channels Research
* Marketing Channels
Situation Research
* Marketing Channels Models and Characteristics
* Changing Trend of Channels
* Strategies of Enterprises on Marketing
Channels
* Control and Management of Channels
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Advertisement
and Media Research
* Advertising
Strategy
* Advertising Amounts and Shares
* Advertisement Distribution on Media
* Advertisement Effects Evaluation
& Media Audience Rating
* Tracking and Analysis of Media and
Public Relations
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After-Sale
Services Research
* Research on
Manufacturer’s Service Plan and Service System
* Distribution of Service Centers and
Monitoring of Service Conditions
* Service Network Management
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Customer
behavior Research
* Customer Targeting
and Segmentation
* Customer’s Purchasing Behaviors and
Habits
* Purchasing Process and Contributing
Factors Analysis
* After-Sale Services and Demands |
Research
on Brand/Customer Satisfaction
* Awareness of
Brand
* Brand/Customer Satisfaction
* Brand/Customer Loyalty
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Enterprise
Management Consulting Service
* Marketing
and Management Analysis
* Investment
Management Consultation
* IT Application
of Enterprises
* Human
Resource Management and Training
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Product Research
| ① Regular
Report It
can also be called multi customer report, which
targets on multi customers with the same industrial
background. Through analyzing products, technology
development, output and sales, market shares,
price and market channel, after-sale service and
advertising plan, it helps enterprises get the
trends of the market and the competitors, and
provides the necessary data support for enterprises
to make product and marketing strategies.
A regular report includes:
output and sales analysis, advertisement monitoring
data and analysis report, press cutting and creative
ideas collection of advertisement, monthly price
monitoring report, and monthly channel information
monitoring report, monthly electronic press cutting
monitoring report, and the whole monthly information
monitoring report, industry situation analysis
report and yearly industry research report.
② Special Research
Report
It can also be called special topics research
report, which are usually customized by the clients
with special topics or requirements. The research
plan is set through constant contact and communication.
The research is to provide the clients with the
comprehensive and accurate market analysis and
complete solutions to solve the clients’ problems
of a particular aspect or topic, by using HC’s
business information database – the largest one
in China – and the investigating network covering
32 big and middle sized cities across the country,
and making qualitative and quantitative research
and analysis. A special research report includes
Chinese market conditions research, product market
research, manufacturer service research, market
channel research, advertisement promotion research,
customer behavior customer satisfaction research,
and enterprise management consultation service,
etc.
③ Industrial Competition
Information Monitoring System
We integrate HC’s business information database,
media monitoring database and resources obtained
by Internet industrial information acquiring system
to provide clients a online market information
monitoring system by the Internet technologies,
to help they understand the current market competition
trends, adjust business plans and ensure favorable
positions in competition.
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Core advantages |
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Industrial
Market Research
